Top Beauty & Cosmetics Websites in Pakistan

Name: Top websites in Pakistan (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.powerseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Pakistan, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

naheed.pk

717.38K

11.35%81.45K

88.65%635.93K

↓40.23%

↑8.34%

Direct

fragrantica.com

225.11K

21.18%47.67K

78.82%177.45K

↓9.72%

↑21.38%

Direct

highfy.pk

220.86K

12.53%27.67K

87.47%193.19K

↓24.8%

↑10.59%

Direct

saeedghani.pk

155.21K

7.21%11.19K

92.79%144.02K

↓44.41%

↑29.18%

Direct

parfumo.com

123.02K

1.18%1.45K

98.82%121.57K

↑115.21%

↑572.46%

Direct

scentsnstories.pk

122.31K

17.31%21.17K

82.69%101.14K

↓43.38%

↑6.04%

Direct

colorshow.pk

119.65K

3.74%4.47K

96.26%115.18K

↑53.91%

↑176.11%

Direct

boots.com

111.16K

6.68%7.43K

93.32%103.73K

↓2.7%

↑256.85%

Direct

derma.pk

94.73K

12.22%11.58K

87.78%83.15K

↑41.08%

↑96.33%

Direct

bbabysuleman.com

89.66K

2.91%2.61K

97.09%87.06K

↓9.77%

↑115.08%

Direct

makeupcityshop.com

80.67K

11.1%8.95K

88.9%71.72K

↓24.46%

↑50.01%

Direct

bodynbody.com

78.74K

3.57%2.81K

96.43%75.93K

↑1.41%

↓3.28%

Direct

vincecare.com

78.65K

8.77%6.9K

91.23%71.75K

↓34.48%

↓4.92%

Direct

missrose.com.pk

76.76K

6.52%5.01K

93.48%71.75K

↓15.03%

↑17.09%

Direct

organictraveller.store

75.21K

8.45%6.36K

91.55%68.85K

↑50.09%

↑51.48%

Direct

darimooch.com

73.88K

11.52%8.51K

88.48%65.37K

↓17.37%

↓21.92%

Direct

oriflame.com

66.46K

7.23%4.8K

92.77%61.65K

↑28.36%

↓9.53%

Direct

asraderm.pk

60.51K

4.75%2.88K

95.25%57.64K

↑17.49%

↑27.82%

Direct

digidokaan.pk

44.17K

100%44.17K

-

↓1.39%

↓36.16%

Direct

reana.pk

39.16K

4.06%1.59K

95.94%37.57K

↑193.88%

↓7.41%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Pakistan on September 2026

As of September 2026, naheed.pk leads Beauty & Cosmetics in Pakistan with 717.38K monthly visits. Its audience skews mobile-first (11.35% desktop / 11.35% mobile), and traffic is down month over month -40.23% and up year over year 8.34%. fragrantica.com holds second with 225.11K visits and a mobile-leaning mix (21.18% desktop / 78.82% mobile), while highfy.pk ranks third with 220.86K visits.

Across the leaders, urbanperfumers.com is the most mobile-first (99.85% of visits), whereas digidokaan.pk is the most desktop-reliant (100%). Momentum favors dermasation.com in the latest month (8,021.08%), while chiltanpure.com shows the steepest pullback.

Acquisition patterns also differ: naheed.pk is driven primarily by search, naheed.pk by direct, and naheed.pk by referral; overall, 88 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Pakistan