Top Apparel & Fashion Websites in Norway

Name: Top websites in Norway (Apparel & Fashion)
Creator: Semrush
License: https://sem1.powerseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Norway, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.no

2.09M

43.08%899.97K

56.92%1.19M

↓2.92%

↓1.89%

Direct

hm.com

1.11M

40.39%449.47K

59.61%663.46K

↑39.17%

↓11.36%

Direct

ginatricot.com

1.06M

12.56%133.41K

87.44%928.61K

↑10.28%

↑48.07%

Direct

boozt.com

931.18K

37.51%349.29K

62.49%581.89K

↑8.29%

↓12.3%

Paid

asos.com

600.02K

34.33%206K

65.67%394.01K

↑26.75%

↑72.24%

Referral

zara.com

576.66K

26.45%152.54K

73.55%424.13K

↑87.16%

↑4.68%

Direct

dressmann.com

545.47K

15.94%86.96K

84.06%458.51K

↑135.57%

↑21.35%

Direct

ellos.no

509.8K

42.26%215.46K

57.74%294.34K

↓24.41%

↑0.53%

Direct

villoid.no

496.2K

16.85%83.59K

83.15%412.61K

↑133.54%

↑37.62%

Direct

ecco.com

441.9K

4.77%21.08K

95.23%420.82K

↑25.11%

↑125.53%

Direct

nelly.com

397.14K

21.57%85.67K

78.43%311.47K

↓7.48%

↑28.55%

Direct

bikbok.com

387.39K

15.85%61.42K

84.15%325.97K

↑32.1%

↑20.29%

Direct

arket.com

357.57K

12.8%45.78K

87.2%311.8K

↑42.19%

↑21.1%

Direct

booztlet.com

350.63K

21.21%74.37K

78.79%276.26K

↑70.17%

↓22.96%

Direct

lindex.com

302.84K

22.02%66.69K

77.98%236.15K

↑10.35%

↑18.43%

Direct

kappahl.com

282.78K

17.56%49.66K

82.44%233.12K

↑99.5%

↓27.92%

Direct

threads.com

279.65K

58.78%164.39K

41.22%115.26K

↓1.83%

↑146.43%

Direct

shein.com

258.8K

49.11%127.11K

50.89%131.69K

↓4.92%

↑32%

Direct

goated.com

253.35K

4.97%12.58K

95.03%240.77K

↑130.28%

↑178.44%

Direct

weekday.com

252.84K

19.8%50.07K

80.2%202.76K

↑133.88%

↑70.89%

Direct

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Key Insights on Top Apparel & Fashion Websites in Norway on September 2026

As of September 2026, zalando.no leads Apparel & Fashion in Norway with 2.09M monthly visits. Its audience skews mobile-first (43.08% desktop / 43.08% mobile), and traffic is down month over month -2.92% and down year over year -1.89%. hm.com holds second with 1.11M visits and a mobile-leaning mix (40.39% desktop / 59.61% mobile), while ginatricot.com ranks third with 1.06M visits.

Across the leaders, velvetmodels.no is the most mobile-first (100% of visits), whereas mercari.com is the most desktop-reliant (88.36%). Momentum favors tally-weijl.com in the latest month (22,757.14%), while lululemon.com shows the steepest pullback.

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 88 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Norway